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Astra Resort & Caffe Kasauli

Built a premium Kasauli hospitality ecosystem that connects brand storytelling with room sales, customer accounts, and loyalty-driven repeat visits.

Astra Resort & Caffe Kasauli

Challenge

Astra needed one coherent experience for several business models at once: luxury room discovery, paid room packages, direct enquiries, restaurant and bar discovery, weddings, corporate events, and repeat-guest loyalty. The platform had to explain Classic Valley View, Premium Pool & Valley, and Jacuzzi stays; move customers into a secure cart and payment journey; and give returning guests a clear place to track bookings, membership progress, Astra Coins, wallet activity, expiry, and eligible checkout redemption—without letting transactional complexity dilute the premium resort brand.

Approach

Created an image-led opening experience around the Kasauli landscape, infinity pool, and 'Where luxury meets the clouds' positioning so destination value is established before commerce begins.

Structured room discovery around distinct accommodation and meal-plan products, exposing inclusions, pricing context, promotional discounts, and clear purchase actions.

Connected room products to a Razorpay-powered storefront with cart and checkout flows, giving customers a transactional path in addition to availability search, WhatsApp, phone, and enquiry options.

Built Astra Club around authenticated customer accounts that bring bookings, membership tier and progress, Astra Coins balance, wallet activity, and credit-expiry information into one place.

Designed eligible coin redemption into the customer room-booking checkout, showing usable rewards alongside the remaining monetary payment while keeping program rules and limits explicit.

Separated future café redemption from currently available benefits so customers are not promised functionality that has not launched; café redemption remains clearly labelled as a future release.

Presented Celeste dining, the Nova bar, weddings, corporate MICE, social celebrations, and the 300-guest pillar-less banquet facility as complementary revenue journeys within the same brand system.

Used responsive navigation, social proof, amenity summaries, galleries, location context, policies, and repeated conversion actions to support both first-time mobile visitors and returning members.

Outcomes

Extended Astra from a resort marketing website into a hospitality commerce platform with room products, cart behavior, checkout, customer authentication, and account-based booking context.

Created a repeat-guest loop through Astra Club membership progress, booking-earned Astra Coins, wallet visibility, expiry tracking, and eligible room-checkout redemption.

A more complete room-purchase journey that distinguishes accommodation categories, meal plans, inclusions, pricing, and promotions before payment.

Multiple conversion paths for different customer preferences, including storefront purchase, availability search, customer account, WhatsApp, phone, enquiry, and driving directions.

Stronger visibility for non-room revenue opportunities such as weddings, banquets, corporate offsites, Celeste dining, and the Nova bar.

Clear separation between live loyalty benefits and planned features, reducing ambiguity around Astra Coins and future café redemption.

Source context

Project details are based on the live Astra Resort & Caffe Kasauli website, Astra Club pages, public room storefront, and the delivery context recorded in this portfolio. Property claims, prices, discounts, membership rules, reward eligibility, and redemption limits belong to the client and may change on the live platform.

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